Aiden only makes a brief cameo in his own music video and I think it's all the better for it. To be honest I hate him. Only kidding. I only dislike him a little but if he had been front-and-centre getting into all kinds of trouble on a council estate it might have looked like a reaction piece to Rihanna's We Found Love video and that wouldn't have been very cool. And Rihanna's a proper actress remember, she's in that new film Battleship that none of us should really admit to wanting to see but it's inevitable... it's RIHANNA! So anyways, I love the song, the video is complimentary, artwork is alright... the boy is off to a good start!