Tuesday, 11 June 2013

Introducing Nicola Formichetti's #DIESELREBOOT

#DIESELREBOOT Nicola Formichetti Project with Diesel

Nicola Formichetti's first project as Artistic Director of Diesel is a project he is calling Diesel Reboot which at times is written #DIESELREBOOT so as not to alienate the hashtag generation.  As Formichetti will be reinventing the brand from the ground up, 'rebooting' it if you were, he wants to create something that you and I will want to wear so is inviting you and I and everybody else with a smart phone/laptop/tamagotchi and creative mind to contribute imagery, inspiration, ideas and artwork through the newly launched #DIESELREBOOT tumblr site.  Please bear in mind you won't be paid for your contributions but you are more than welcome to add Brand Ambassador for Diesel on your curriculum vitae - Hmm.

You can also contribute using the hashtag #DIESELREBOOT on Twitter, Instagram, and Vine.  I suppose this might be fun but in all honesty I only wrote this post so I could share that awesome promo image shown above. That's all the inspiration I need to get through today.


1 comment

  1. This is a total disaster....


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