Whilst I can't ever see Paris Hilton earning her own 'label' on my blog, I couldn't not post this beyond gorgeous spread from the new issue of Elle of Paris' Beverly Hills home - the same home which fell prey to those teen bling ringers and makes a cameo in Sofia Coppola's new hot mess of a masterpiece, The Bling Ring.
Paris Hilton mastered the art of self-branding long before The Kardashians were a 'thing', a ghastly horrible all-conquering thing, and it's actually quite comforting to see that Paris hasn't changed one bit. Like, how many people do you think have sat on her face? Not dissing, those cushions are somewhat amazing.
Sofia Coppola photographed this editorial, which is why you might feel like you want Paris Hilton back in your life? Don't worry that feeling will pass quickly if you watch this. Or it might not. I've watched that video twenty times now.