I'm not even going to entertain responding to all the negativity surrounding Applause. I have had the song on repeat since it was released two weeks ago and think the video which was directed by Inez & Vinoodh is brilliant. Also, the level of commitment given to the dancing in this video kills me every single time. Who else in pop dances like this at the moment? (Miley's 'twerking' so doesn't count!)
We also now know where the talented creative duo got all their ideas for their V magazine spread with Gaga. This ARTPOP campaign is off to a fabulous start.