Chess London are a menswear brand that provide only 'the finest' menswear for athletic men. This doesn't mean you have to be an international athlete to look great, thank god, but according to Chess London, 'if you look after yourself by exercising regularly, you should be wearing clothes that make the most of your build and make you look good wherever you are'.
How did I know the catch would be exercising regularly? Thank god I'm an athlete.
For their fall.winter campaign, Chess flew handsome model/athlete Duncan MacRae out to Iceland with photographer/model (oh to be a man who is great at more than one thing!) Alexander Beer. As you can see from the campaign images, the location was all kinds of spectacular.
The collection looks pretty great too, and if you would like to see how the clothes move (on Duncan's body) then you're in luck! Alexander also shot an campaign video for Chess London which once again showcases the wonderful scenery, a good few items from the collection I wouldn't mind getting my hands on, and some pretty spectacular shots of The Northern Lights - no digital trickery involved.
Alexander mentioned to me that the weather was pretty horrific when they were filming for long 16 hour days in Iceland, which I guess says a lot about his talents as a photographer. I wouldn't have guessed at all after watching this film that the location and experience was anything but pleasant with a slight breeze.