I loves me a new D.HEDRAL underwear campaign update, and this short film which was directed by Daniel Jaems on the sandy beaches of Barbados to promote the opening of D.HEDRAL's flagship store in Covent Garden this month is quite the sexy wee love story.
Bloody hell. Just give me a few minutes to pick my jaw up off the floor! How fabulous was that?! My word. Starring former Scottish international rugby player Thom Evans and Brazilian model Paolla Rahmeier, La Sirena explores the fragility of love, as well as all the different ways you can look drop dead sexy in the Italian underwear and beachwear brand's pieces. Obvs.
D.HEDRAL’s flagship store will be located at 38 Neal Street, Covent Garden, London (previously the M.A.C Cosmetics store). To shop their collections click here.