Yes, really! In Björn Borg's own words: "We've installed cameras in two of our fitting rooms. One in our store in Stockholm and one in Amsterdam. Why, you might wonder. Well, because the joyful days of Christmas should be less about obligations and more about love, seduction and sex. So how about you haul your cute butt to one of these two stores and let the world peep on you. Or be a real champ and throw a vote on your favourite GIF. On December 24th two lucky winners get a christmas sack full of underwear."
Amazing? Tacky? Amazingly tacky? Yes, we'll go with the latter, but I do fully endorse a nice with of
crack tack around this time of year. Also, who wouldn't be sold on voyeuristmas after watching that video?! Let's just hope Björn Borg force the "regular" shoppers to change on the shop floor and save the changing rooms for model perfect butts!