British photographer Pip was recently commissioned by Gaolhouse – a new London denim brand – to shoot their first ever campaign. Working with designer and art director Will Unwin, Pip photographed the brand's very tasty looking collection against the industrial backdrop of Hoxton Docks, East London, with model of the moment and Portis Wasp-endorsed bit of scruff, Rick Hall.
Gaolhouse is an old English term for ‘jail’. Their products are designed and developed in collaboration with Her Majesty’s Royal Prison Service – a unique approach that supports prison industries and utilises a skilled workforce as part of their rehabilitation. To shop their denim collection click here.