Monday, 31 March 2014

Tyler Kenyon for Garçon Model SS14 Underwear Campaign

Tyler Kenyon for Garçon Model SS14 Underwear Campaign

Canadian mens underwear brand Garçon Model have released a new teaser film promoting their new SS14 collection which is fronted by American model Tyler Kenyon.  Their Miami Collection is available in 14 new colours and is inspired by the bright lights of Ocean Drive, the Art Deco pastels of South Beach, and the energy of Downtown Miami.

Tyler Kenyon for Garçon Model SS14 Underwear Campaign

Garçon Model has quickly positioned itself as one of the most sought-after new male bodywear brands and put its popularity to good use in December when it called upon the support of its customers and fans to help raise investment to the sum of $10,000 using crowd-sourcing website Kickstarter.  The campaign was such a success that backers pledged over double the target goal in just over a month of the launch.  Garçon Model then used the money to invest in market research, product development, and an increased product offering to ensure the brand continues to strengthen over the coming months. 
Watch Tyler work a trunk or two in the campaign film below and be sure to visit to view the full collection.


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