Tuesday, 1 April 2014

Interview with Jam Sutton



Hey Jam! Would you like to introduce yourself to my readers?
Hello! I’m Jam and I create still and moving imagery.

Talk me through an average day in the life of you? 
I start my day with making a list of what needs to get done, and start work. I try to get out as much as possible and visit galleries and museums, there are lots of interesting historical sites around England. It’s good for my eyes and creativity. If I’m not working on a current project, I’m out seeking inspiration.


Not that you need reminding but I’ll remind you anyways... You are an artist, photographer, director AND t-shirt designer! Have I missed anything off? Also, when do you find time to sleep? 
You got it! Always find time to sleep, I need quite a lot of it to function. 

How would you describe your photographic style? 
Hyperism.

Were you inspired by a particular photographer or artist when you were growing up? 
I grew up idolising HR Giger’s work, when I look at his art today I feel quite nostalgic; like it’s a childhood friend. I grew up wanting to be a painter.

You are still super young and yet you've achieved so much already in your career. What keeps you motivated and inspired to keep creating? 
It’s something that’s always been there, I don’t think I could switch it off; creativity is part of my existence.


You and me both love a good pop tart, only you get to hang out with them having already photographed the likes of Natalia Kills, Keri Hilson, and yung Azealia Banks. What were the girls like to work with and do you find a different approach is required when working with an artist/personality instead of a model? 
They are all great to work with. I’ve known Natalia forever; we have collaborated on many projects over the years. Azealia was really fun to work with, I stayed in her house while we were working on the Yung Rapunxel video, we were on the same page artistically and as soon as I arrived in LA we were throwing ideas around. It’s very different from working with a model, as the artist (usually) has input and brings something extra to the table.


That ‘Yung Rapunxel’ video is absolutely bonkers and oh so perfect visually from start to finish! How did you come up with the concept and how long did it take you to actually bring it all together?
Thank you! Azealia sent me the track with a paragraph about the feeling she wanted to capture. I then wrote a treatment and bounced ideas around. It was a very organic process; we wanted to create a video that was as visually arresting as it was sonically. After we shot the footage, I worked on the editing and post production. I designed the sets and created the aesthetic of the green screen sections (including swapping Azealia's eyes with her mouth), which took around a month to complete.


If you could shoot any pop tart of your choosing tomorrow, who would you photograph and why? 
It’s hard to say; the most important thing for me with collaborations is that the artist gets my vision, and doesn’t expect me to shoot something traditional. I want to create work that is interesting on various levels. If the artist understands that, it will be a good and worthwhile collaboration.


‘This Is Not Clothing’ is your superb t-shirt collection which is stocked in only the best stores. What inspired you to start your own collection and how would you describe the vibe of the first two collections? 
Thank you! It’s something I’ve always wanted to do; I love a good fashion print. I decided to create a luxury streetwear label, combining my still image work with fashion, it's exciting and keeps things fresh for me. The brand is inspired by my love of art history and contemporary pop culture. I wanted to create luxury wearable Jam Sutton art prints.

The lovely Caleb can be seen below modelling a couple of tees for us...


I collaborated with Natalia Kills for the first collection, inspired by some of my favourite works by Surrealist artists Dali and Magritte. The second collection was inspired by death and ‘Memento Mori’ Dutch still life paintings, combining religious iconography with modernist consumer society. I love how Warhol embraced the department store and consumerism, which is still quite a taboo in today’s art world.


You are now working on a third collection. Can you offer any clues as to what us eager style beavers can expect from Round 3?
I’ve been working on Collection III for a while now – previews will be released in the next few months, I will send you an exclusive first look soon!

Yasssssssssss.


Which item of clothing in your closet gets most wear, and why?
Pants, it’s a necessity.

True dat.  Would you say your personal style compliments your work?
I’m not sure, I feel it’s quite separate in a way; my work is bigger than me.


A guilty pleasure you can't seem to quit? 
Cake.

Which flavour of ice cream best describes your personality? 
Pistachio.

How do you like your eggs in the morning?
Poached, but I’m more of a porridge boy.

What do you like to do for fun when you're not working? 
Feeding the brain on museums.

The best advice you've ever been given?
Never read your YouTube comments.


What happens next? 
MORE!

Thanks Jam!

jamsutton.com



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