Sunday, 11 May 2014

Exclusive: 'The Never Royals' by Jaco du Plessis

'The Never Royals' by Jaco du Plessis for Portis Wasp

South African photographer Jaco du Plessis returns to my blog with another online exclusive that has me all kinds of excited.  The Never Royals features models Morné Blumenthal-Stander and Leandie du Randt wearing jewellery pieces by Jenna Clifford, and goes a little something like this...

"There is wealth in knowledge, yet no dignity in poverty. Where is the line between dignity and poverty? And when does a pursuit for dignity make you figuratively poor? Materialism, Poverty, Fashion and our obsession with perceptively ‘out-doing’ our Facebook/Twitter/Instagram friends were all topics that resonated with photographer Jaco du Plessis and Art Director Morné Blumenthal-Stander when they took on their pet-project “The Never Royals”. We always tend to look for a sense of unease in our projects. We like our viewers to feel perplexed, to question exactly what they are actually seeing and on a bigger level to question what they perceive to be true. We let our models look incredibly proud, noble and almost cocky in a sense, challenging the viewer on their perceptions on how the poor should perceive themselves in our society." 

So without further ado...

'The Never Royals' by Jaco du Plessis for Portis Wasp 'The Never Royals' by Jaco du Plessis for Portis Wasp'The Never Royals' by Jaco du Plessis for Portis Wasp'The Never Royals' by Jaco du Plessis for Portis Wasp

Credits
Photographer: Jaco du Plessis
Art Direction: Morné Blumenthal-Stander
Models: Morné Blumenthal-Stander and Leandie du Randt 
Jewellery sponsored by Jenna Clifford

If you would like to re-post on your blog please use only two images and link back to this post.  Thank you once again to Jaco for gifting me such a stunning set of photographs.  I can't wait to see your next story, mate!




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