Rita Ora is the new face of Roberto Cavalli and was photographed for the new fall ads by Francesco Carrozzini. With fashion campaigns for Marks & Spencer, DKNY, adidas Originals, and Rimmel already in the bag this summer, young Ora is definitely making her mark in the fashion industry. And these are some nice images.
I'm just not sure I buy into this girl as the face of so many different brands. Fashion is of course a business, and there's probably a lot more money to be made from this than music, but I'm not sure if the best approach to boosting your personal brand is to lend your face to every campaign you are offered.
After all, only a couple of months ago it was Roberto Cavalli who apparently slammed designers who use celebrities to sell clothes. Bless him, he must have had a change of heart after seeing Rihanna's ads for Balmain.