With Britney's intimate collection now available to shop online and Miley's Dirty Hippy accessories making headlines after their showcase during Jeremy Scott's fashion show earlier this week, September is all about slipping into something sexy designed by a celebrity babe. But what about us boys who can't carry off a Britney hipster thong? What celebrity endorsed product do we get to spend our weekly lunch allowance on next week?
David Gandy's underwear, that's what.
In exactly one week from now, the British model's 28-piece underwear and sleepwear collection for M&S, which includes classic briefs, trunks and boxer shorts, will be available to purchase in-store and online. There's even an erotically charged campaign teaser on the M&S website right now that you should totally watch.
Who knew Gandy was as hard for his new collection as I am? Those nipples!
Here are a few images from David's feature in The Times Magazine last weekend that should further convince you that lining his pockets by slipping into a pair of his pants is the sensible thing to do.
Best tagline ever, right?