Thursday, 13 November 2014

This Is Not Clothing's 'Collection III' is a Modern Protest Against Low-Rent T-shirts

I still get all kinds of excited whenever I slip on my Communion t-shirt from This Is Not Clothing's second collection, but I'd be lying if I said I wasn't hella distracted by the amazing images Jam Sutton has created for Collection III.  

Taking inspiration from mythological and modern violence, Collection III is another sublime showcase of Sutton's incomparable style and the generous attention he gives to producing quality garments.

Earlier this week, I chatted to the man himself about his new collection.  This is how our conversation went:

What is the inspiration behind Collection III?
The collection is inspired by mythological and modern violence. I had the idea whilst looking at the Parthenon marbles in the British Museum. The Greek marbles portray a mythological battle between the Lapiths and Centaurs – the violence of the pieces made me think about media coverage of protests, which were happening in Russia at the time. I wanted to draw a comparison between the classical portrayal of violence and violence that is happening around the world today.

What themes were you most excited to explore in this new collection? 
The riot policeman is such a modern symbol of power, oppression and violence – it was interesting adapting this icon into a classical statuesque image.

As with your previous two collections, Collection III isn't exactly subtle (in the best possible way, obviously!) What statement will I be making in one of your t-shirts?

I think the artwork statement draws upon oppression and peace. The Kiss, for example, symbolises the meeting of violence and peace, portrayed through the two figures in a lovers embrace (the classical female kissing the riot policeman’s visor.) I’m not sure it’s a statement or adaptation of current events, art is very subjective, it’s about the feeling and thought provocation that is key.

And if you could only choose one of your designs from Collection III to wear to death, which one would you choose and why?
Theseus and the Minotaur – I think this is a powerful image of classical violence colliding with current events, juxtaposing mythology with reality.

Where can my wasps shop your new collection?
Collection III is available in Selfridges in the UK and online at


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