Wednesday, 4 November 2015

Todd Sanfield Interview

With a new underwear collection on the way and a body that still won't quit, I thought it was about time I caught up with Todd Sanfield to ask him a few questions about the future of his popular underwear line.  

What can you tell us about your new underwear collection?
It will have a clean, elegant look that is completely different then the past collections. We have also taken into account all of the concerns our customers have conveyed to us. The major two are the pouch size and the fit. We corrected the sizing of the pouch, giving it more room. The fit has been adjusted,the underwear will no longer run on the small side. The quality of the fabric has improved as well. It will be 95% Lenzing Modal / 5% elastane. 

How long have you spent working on the new product?
I have spent the last two years getting organized. I had to finish with school, which was my primary concern and took all of my time. I then had to acclimate myself to the working full time as a pharmacist. I went from the pressure of studying for my boards to the stresses of getting used to working a new job. After going through this eight month struggle, I then needed to find a manufacturer that could produce good quality product and keep us restocked every four to six months when it is time to produce a new collection. This is something the brand lacked in the past. When this new collection arrives, I think everyone will be satisfied.

Will there be new styles available?
We will have jocks, briefs, and trunks. The style of the jock has changed and we will have tank tops and v-neck t-shirts. There will also be six different colors in all styles.

You will be shooting new campaign imagery very soon. Can we expect you to team up with Kevin McDermott again?
I will. Over the last few months I have restructured my entire exercise routine and diet in preparation for the new collection. I will be bringing a look to my photos that no one has seen of me yet, a more symmetrical and defined body. Yes, Kevin will be shooting the campaign and website imagery. 

When can we expect the new collection to drop?
I would say sometime after the first of the year, most likely before February. Everything is now happening at an accelerated rate. 

Thanks Todd! 

The photos used here are not new campaign photos and were taken by Kevin McDermott for Todd's recent Detroit project.  You can expect me to cover Todd Sanfield's new collection in detail when it is released early next year.


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