Tuesday, 5 January 2016

Steven Klein's Equinox campaign asks you to 'commit to something'


For me, a gym is a gym and no amount of sleek advertising is going to convince me that working out at Equinox is going to give me a better body than any other basic bitch gym could.  That being said, Equinox's commitment to producing great campaigns over the last few seasons is definitely something I'm all for celebrating and Steven Klein's new 2016 print ads for the gym chain are, as you would expect, all kinds of brilliant from Lydia Heart breastfeeding to serious cat lady goals in these Mel Ottenberg styled pics.




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