Thursday, 14 July 2016

My interview with Daniel Garofali about his new underwear collection

Hi Daniel. How are you?
Yo. I can't complain. I just flew back into New York from London. 

What made you decide to create your own underwear range?
An underwear capsule was always something I wanted to do but timing was an important factor. After modeling for the last 10 years, a lot of that in underwear, I felt like this was the perfect time to launch my own underwear brand.

What can you tell us about the three styles available online at the moment?
After a year in the making, the first GAROFALI Underwear Capsule is out, which includes 3 styles:

The Jock Brief - a hybrid of a brief and a jockstrap.

The Boxer Brief - a relaxed and comfortable go-to.

The Boxer Brief Sport - a training essential.

Do you have plans to expand the range?
Absolutely. I haven't stopped working on the brand for the last year. Just as this capsule went into production, we started building on ideas for the next. It's an ongoing process - new styles, colour ways and so on. 

As a newcomer in the market, what makes your brand stand out?
For me, making underwear that was as cool as my outerwear was a high priority. The monochromatic, asymmetrical aesthetic makes for a strong stylistic viewpoint and teaming that with an innovative hybrid of styles makes GAROFALI Underwear differ from other brands.

What do you look for in a pair of undies?
As a model, you have to attend castings and go-sees unexpectedly so it was important to always be in a position where stripping down was never a problem. To always be in underwear that looked great but fit just as good at the end of the day as they did at the beginning of the day.

What style from your collection best suits your personality, and why?
That's a tough one. I don't know if you have seen the music video 'Activewear' but that is basically me so I would choose the GAROFALI Boxer Brief Sport.

Which celebs would you love to see wearing your undies?
You know, I am just so happy to see absolutely anyone in my underwear capsule. I mean, it's just so f**cking cool.

Lastly, what is your top tip for looking great in your underwear?
Holding on to underwear for too long is the biggest problem. You need to update your underwear drawer more often. Nothing feels as good as a brand new pair of underwear.

Thanks Daniel!

Shop the Garofali underwear range here.


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